Safe Roads

Children’s Wisconsin proudly supports the Safe Roads Challenge! It is a movement aimed at reducing traffic collisions and their impact on families and communities. Through the Safe Roads Challenge app-they offer fun competitions, exclusive rewards, and a variety of gift cards, all designed to motivate and encourage safe driving. We’re all about rewarding positive driving habits!

This summer, you can participate in the “100 Safest Days” competition. The period between Memorial Day and Labor Day is known as the “100 Deadliest Days” for teen drivers, with more fatal crashes occurring during these days than the rest of the year. The mission is to reverse that trend and transform these days into the “100 Safest Days” through fun challenges and rewards.

Available on both the Apple Store and Google Play, start earning rewards for safe driving now!

Each year, over 5 million North Americans are seriously injured or killed in vehicle collisions, impacting families and communities. We're committed to changing this by helping new drivers build safe habits from the start, creating safer roads and a better future for all.

From now until May 25, 2025, your safe driving can win you big prizes! Each week brings new skill challenges to test your focus, speed, and handling, helping you improve and earn top scores. Get ready for a season of safe driving and exciting rewards!

Earn a total score of 80+ each day for an entry into the grand prize draw—the more entries, the better your chances. Plus, take part in weekly skill challenges for a chance to win additional prizes!