Our Mission, Vision and Values

Our Vision

The children of Wisconsin will be the healthiest in the nation.

Our Mission

CARE: Care, Advocacy, Research, Education

Our Values and Guiding Behaviors

Mission and Values

Our five values and their guiding behaviors inspire our mission and vision by demonstrating our passion and care for children, families, and each other:

  • Purpose: Act in service of children and families by focusing on the safest, highest quality care and accountability.
  • Collaboration: Work together by respecting diverse perspectives, inviting contributions and including people in relevant decisions.
  • Integrity: Build confidence and trust by treating others with respect and equity, communicating openly and following through on commitments.
  • Health: Be at our best by achieving balance and well-being, cultivating belonging and maintaining a positive outlook.
  • Innovation: Commit to improvement by learning from our community and colleagues, embracing curiosity and creating a safe environment to learn and try new things.