Beige parenting Children's Wisconsin
At Every Turn > Primary Care > The Rainbow Connection: How the Beige Parenting Trend Can Affect Children
Tips Apr 02, 2025

The Rainbow Connection: How the Beige Parenting Trend Can Affect Children

Elizabeth Frantal, PA-C , Physician Assistant 4 minute read

Hold onto your vibrant color palettes, there’s a new trend in town! Enter “beige parenting,” where parents are trading in lively hues and playful patterns for neutral colors like beige, cream and taupe in various aspects of a child’s life, from their clothing and toys to their nurseries and playrooms.

Influenced by social media, beige parenting deviates from the bright colors and bold patterns that have dominated baby items for decades. Some parents believe the muted color palette creates a more peaceful and nurturing environment. They also find neutral baby items easier to match with home decor. And are often able to hand them down to future siblings.

While this popular trend can bring a sense of style and simplicity, it's important to consider the impact of color on a child’s development. Below, we explore the importance of visual stimulation in supporting a child's developmental journey. And how parents can embrace their design preferences while also nurturing their child's development.

The Importance of Color

Babies begin to take in their surroundings from the moment they're born. They absorb the sights, sounds and smells that help them learn about the world around them. 

When it comes to their vision, babies can see light and dark while still in the womb. As infants, they’re drawn to high-contrast patterns, like black-and-white stripes. These patterns can help them develop their vision, allowing them to track objects and improve their focus. Infants can also see some bright colors as early as 1 month old, and by about 5 months old, they begin to have good color differentiation.

Exposing babies to various environments is key to their development. Their surroundings spark curiosity and help them grow their senses and thinking skills. Introducing children to a vibrant world of color can offer various benefits. 

Here are five ways color can positively affect children

  1. Stimulate visual development. Bright colors and patterns can grab a baby’s attention. This can help them learn to track and recognize objects.

  2. Promote learning. Recognizing colors and their differences helps babies memorize and categorize things. Naming them can also boost language and verbal skills. 

  3. Make them happy. Color can evoke feelings like excitement and joy. Exposure to color is fundamental in stimulating cognitive skills and emotional intelligence. It can also encourage attention and curiosity about their surroundings.

  4. Encourage exploration. Vibrant colors can help babies explore their environment by reaching out and touching objects. This promotes motor skill development. 

  5. Improve their attention span. A colorful environment can help a child focus and concentrate by capturing their attention and helping them engage longer. 

Trendy neutrals can be aesthetically pleasing. And they won’t harm a child. However, limiting a child’s world can affect their stimulation and engagement. A lack of stimuli can also affect their mood and behavior. Longer term, this can impact their creativity and imagination and slow cognitive growth. 

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Striking a Balance 

It’s possible to embrace style while also supporting a child’s development. It’s all about creating a balance between design and a stimulating environment that fosters growth and creativity in children. 

Here are some ways to strike that balance

  • Add colorful accents. Place colorful accents like pillows, rugs and toys in a neutral room to help spark a child’s curiosity. Explore different environments.

  • Spend time outside and visit new places like the grocery store to expose them to different sights and sounds, from trees and birds to products and people. 

  • Participate in imaginative play. Play together and read books that allow exploration of different shapes, colors and textures.

By thoughtfully blending style with functionality, we can create visually pleasing spaces that also support a child's growth and development.

Children's Wisconsin Resources

Children’s Wisconsin has more than 20 primary care offices conveniently located throughout the Milwaukee area and southeast Wisconsin. Find a pediatrician near you. View more articles from Elizabeth Frantal, PA-C

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